B2B Decision Scoring Engine

Overview

I built a scoring engine to prioritise B2B opportunities based on data pulled from websites, social channels and CRM fields.

Role

Founder / Builder, Personal projects

Highlights

• I built a scoring engine to prioritise B2B opportunities based on data pulled from websites, social channels and CRM fields.
• I designed weighted scoring logic that incorporated size signals, content activity, channel presence, customs potential and metadata reliability. Scores synced back to CRM in real time.
• Sales teams had a clear, data-led way to prioritise outreach and identify high-value leads.

What I Delivered

I designed weighted scoring logic that incorporated size signals, content activity, channel presence, customs potential and metadata reliability. Scores synced back to CRM in real time.

Impact

Sales teams had a clear, data-led way to prioritise outreach and identify high-value leads.