How to Tell If Your AI Workflows Actually Work
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001 / INDEXProduct · Design
Turning messy problems into products that scale.
Product, growth, and automation operator with 10 years across fintech, fashion, and retail. I work the full stack — from strategy and discovery through design, build, ship, and post-launch automation — turning messy problems into systems that run.
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002Index — About
A full-stack product operator who builds the system, not just the spec.
I work end-to-end across product, growth, and automation — designing and building the thing, not just directing it. A lot of my work sits at the intersection of strategy, execution, and operations, with a strong bias toward automated, data-backed flows that compound over time. After a few years building and shipping solo, I'm bringing that capability in-house — I want to solve bigger problems with a team and real scale behind me, not alone.
/Product Strategy
/Discovery
/Experiments
/Automation
/AI & Data
/Systems
/User Research
/Delivery
003Selected work
001
View all work →DTC Brand Build
Founder / Head of Growth & Ops, Dansu
Built Dansu from zero — product design, manufacturing, Shopify, paid and organic growth, fulfilment, and a full automation stack — generating ~£250k in revenue before a clean exit.
002Full Automation Stack (n8n + Supabase)
Founder / Head of Growth & Ops, Dansu
I automated roughly 70–80% of Dansu's operations using n8n, Supabase, RocketAPI, and the Gmail API — cutting weekly ops time from ~40 hours to under 10.
003Creator Discovery Engine (RocketAPI)
Founder / Head of Growth & Ops, Dansu
I built a creator intelligence engine that continuously surfaced winning content formats and ranked the best partnership targets — replacing manual Instagram browsing with a data-led, always-on pipeline.
004Unified Pricing System
Product & Growth, Laced
I redesigned Laced's fragmented pricing model into a single, transparent architecture surfaced consistently from PDP through cart to checkout — eliminating the price mismatches that were eroding buyer trust on high-value purchases.
004Code & builds
Things I've built across product, growth, operations & design.
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Agentic Cookbook
Open patterns for production AI agents — orchestrator + tools, RAG, voice, and browser automation, each as a runnable n8n template.
Agenture — AI employee runtime
Role-based agent framework: a memory layer, a typed tool seam, and per-vertical schemas that let one runtime staff dental, legal, and trades.
Local-LLM Enrichment & Classifier
On-device Ollama loop that tags and classifies records (e.g. brand-vs-person) with prompt-engineered ~90% accuracy — zero per-call API cost.
n8n Automations
Production n8n workflow library: lead enrichment, CRM sync, outbound sequences, and alert routing.
Creator Discovery Engine
Seeds from known accounts and expands by homophily (similar-account chaining) into a rotating pool, scoring by engagement velocity and ranking candidates for outreach.
Meta ads system
TOF/MOF/BOF funnel + structured creative testing + AI ad-creative generation (n8n).
Pipeline Kit
Composable TypeScript pipeline primitives for scrape → enrich → score → act workflows.
Pipeline Orchestrator + Drift-Lock
Cron/registry-driven runner with a stage ledger, bounded execution, and schema/function drift detection that fails loudly before a bad migration ships.
Slack CRM Automation
Slash-command bridge between Slack and HubSpot — log deals, update stages, and surface context without leaving the chat.
Virality Scoring Engine
Size-relative content scoring: ranks posts by performance *within* a creator's follower tier (size-residual + view-multiple, percentile-normalised) so small accounts aren't drowned by large ones.
Morgan — AI investing co-pilot
AI portfolio reasoning over institutional market data — explains every call. Concept / research, not financial advice.
005How I work
01
Strategy
Product strategy and execution across discovery, delivery, and iteration.
02
Growth
Growth and experimentation systems that tie directly to business metrics.
03
Automation
Automation and analytics that reduce operational drag and surface the right signals.
007Contact
Let's build something that ships.
Reach out if you're working on product, growth, or automation problems and want to compare notes, share context, or talk through ideas.
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