DTC Brand Build

Overview

I built Dansu from scratch as a physical consumer brand with full ownership of product, design, operations, growth and automation.

Role

Founder / Head of Growth & Ops, Dansu

Highlights

• I built Dansu from scratch as a physical consumer brand with full ownership of product, design, operations, growth and automation.
• I sourced manufacturers, managed sampling cycles, built margin models, designed packaging, handled logistics and set up fulfilment. I built the site from the ground up, wrote the creative, ran paid media, set up influencer growth loops, and automated every major operational process.
• Dansu became a profitable, fast-moving DTC brand with a system behind it that operated with minimal manual input.

What I Delivered

I sourced manufacturers, managed sampling cycles, built margin models, designed packaging, handled logistics and set up fulfilment. I built the site from the ground up, wrote the creative, ran paid media, set up influencer growth loops, and automated every major operational process.

Impact

Dansu became a profitable, fast-moving DTC brand with a system behind it that operated with minimal manual input.