Work

A selection of projects across product, growth, and automation. Names, numbers, and details are simplified and anonymized where needed, but the shape of the work is real.

Dansu – towel brand growth & automation

Founder / Head of Growth & Ops

  • Designed growth systems across paid, lifecycle, and onsite.
  • Automated fulfillment, reporting, and inventory checks.
  • Built simple operating rhythms so the team could ship weekly.

Ops control center for a modern e-commerce brand

Product & Operations Partner

  • Centralized KPIs across marketing, CX, and operations.
  • Gave leadership a single weekly view of performance and risk.
  • Reduced time spent in disconnected dashboards and exports.

n8n workflow library for a DTC team

Automation & Systems

  • Mapped recurring workflows across CX, finance, and ops.
  • Built n8n automations to remove manual, repetitive work.
  • Documented flows so non-technical teammates could own changes.

Experiment engine for paid & lifecycle

Growth Strategy

  • Set up a simple framework for testing offers and funnels.
  • Connected experiments to cohort-level retention and LTV.
  • Helped the team prioritize signal over channels and tactics.