B2B Partnerships Engine
Founder / Head of Growth & Ops, Dansu
I built an automated outreach engine targeting festivals, DJs, promoters, venues and retailers.
Work
A selection of projects across product, growth, and automation. Names, numbers, and details are simplified and anonymized where needed, but the shape of the work is real.
Complete Ops & Fulfilment System
Founder / Head of Growth & Ops, Dansu
I designed the operational backbone of the business, covering shipping, stock, packaging and duties.
Creator Discovery Engine (RocketAPI)
Founder / Head of Growth & Ops, Dansu
I built a system that scraped and scored Instagram creators to find high-potential partners and high-performing reels.
Dansu – towel brand growth & automation
Founder / Head of Growth & Ops
Designed growth systems across paid, lifecycle, and onsite.
Dansu CRM + Lead Scoring Model
Founder / Head of Growth & Ops, Dansu
I designed and built the CRM that powers Dansu’s sales and creator operations.
DTC Brand Build
Founder / Head of Growth & Ops, Dansu
I built Dansu from scratch as a physical consumer brand with full ownership of product, design, operations, growth and automation.
Full Automation Stack (n8n + Supabase)
Founder / Head of Growth & Ops, Dansu
I automated the entire back office using n8n and Supabase, turning manual work into fully autonomous workflows.
Meta Ads System (Creative + Funnels)
Founder / Head of Growth & Ops, Dansu
I ran structured Meta ads with clear TOF, MOF and BOF funnels, optimised creatives and continuous testing.
Multi-Account Instagram Growth Engine
Founder / Head of Growth & Ops, Dansu
I built a network-driven growth system across multiple Instagram accounts to accelerate reach and traffic to the main brand account.
Product Line Development (Rave, Gym, Running)
Founder / Head of Growth & Ops, Dansu
I developed the full Dansu product line across rave, gym and running segments, taking each item from idea through to production-ready specification.
Shopify Custom Theme & UX Rebuild
Founder / Head of Growth & Ops, Dansu
I designed, coded and shipped the entire Dansu storefront using a customised Shopify theme built around speed, clarity and high conversion.
Wearable Towel Systems (IP)
Founder / Head of Growth & Ops, Dansu
I created and developed Dansu’s wearable towel concepts: the Bandolier Towel, WristWrap Towel, Pocket Loop Towel and Modular Gym Towel.
Brand Refresh Execution
Product & Growth, Laced
I delivered the full brand refresh across Laced’s digital experience, turning new brand principles into live product UI within a tight three-month window.
FX & Local Currency Checkout
Product & Growth, Laced
I launched Laced’s EU FX system, enabling buyers across Europe to shop and pay in their local currencies.
Logistics & Fulfilment Improvements
Product & Growth, Laced
I optimised the logistics and fulfilment flows used to process orders and authenticate products.
Microservices Platform Transition
Product & Growth, Laced
I contributed to Laced’s migration toward a microservices-based architecture, improving scalability and system reliability.
PDP & Checkout Optimisation
Product & Growth, Laced
I improved product pages and checkout flows to reduce friction and boost conversion across mobile and desktop.
Seller Verification & Failed Order Reduction
Product & Growth, Laced
I led the redesign of seller verification and post-purchase checks to tackle failed orders, fraud and order cancellations.
Tax & Duties Transparency
Product & Growth, Laced
I delivered clearer tax and duties visibility for international buyers, reducing surprise fees and improving cross-border conversion.
Unified Pricing System
Product & Growth, Laced
I delivered the end-to-end pricing architecture for Laced, creating a unified system that balanced supply, demand, fees and seller behaviour across the marketplace.
AI Agent Agency Client Projects
Founder / Builder, Personal projects
I built automation and LLM agents for clients across ecommerce, marketing and operations.
B2B Decision Scoring Engine
Founder / Builder, Personal projects
I built a scoring engine to prioritise B2B opportunities based on data pulled from websites, social channels and CRM fields.
Directory Discovery Engine
Founder / Builder, Personal projects
I built a system that categorises and enriches URLs to support lead generation, outreach and scraping workflows.
Influencer & Promoter Email Discovery Tool
Founder / Builder, Personal projects
I built a tool that finds and enriches emails for promoters, creators and potential partners by scraping public websites.
Reels Discovery Engine (Standalone Product)
Founder / Builder, Personal projects
I built a standalone discovery engine that scraped and analysed Instagram Reels to surface high-performing content and creators.
Shopify Analytics Dashboard System
Founder / Builder, Personal projects
I built analytics dashboards for DTC stores to surface real-time insights around stock, revenue, margins and funnel performance.
Accelerator Programme
Founder, Everynite
Everynite was accepted into the Allia Impact Accelerator Programme, giving the team access to mentors, funding support and structured product guidance.
Artist Acquisition
Founder, Everynite
I owned the full artist acquisition strategy, building supply for the marketplace ahead of demand.
Artist Marketplace MVP
Founder, Everynite
I built the MVP for Everynite, a marketplace connecting artists with venues and event organisers. The goal was to validate demand quickly with a functional booking platform.
Early Marketplace Pivot (B2C → B2B)
Founder, Everynite
After validating the initial B2C model, I led a strategic pivot toward B2B bookings to better match real-world demand.
Analytics Framework Setup
Product Lead, Exinity
I built the analytics framework for onboarding and payments, giving Exinity clear insight into user behaviour and funnel performance.
Compliance-Aligned User Journeys
Product Lead, Exinity
I partnered with regional compliance teams to design user journeys that met regulatory expectations without creating excessive friction for users.
Global Onboarding Redesign
Product Lead, Exinity
I redesigned Exinity’s global onboarding experience across web and mobile, focusing on reducing friction, improving clarity and meeting regulatory requirements across multiple regions.
Multi-Market Launches
Product Lead, Exinity
I helped launch Exinity’s platform across the Middle East, Africa and Asia, tailoring onboarding and payment experiences to each market.
Payment System Upgrades
Product Lead, Exinity
I worked on improving Exinity’s payment infrastructure to increase speed, reliability and coverage across global markets.
Borrow Platform Migration
Product Manager, Salary Finance
I managed the migration of employers and their workforces onto Salary Finance’s new Borrow platform, a large-scale transition involving product, engineering, compliance and operations teams.
Custom Soft Search Flow
Product Manager, Salary Finance
I redesigned the soft-search eligibility flow to give users clearer guidance and reduce confusion about checks, approval signals and credit impact.
Landing Page Conversion Lift
Product Manager, Salary Finance
I worked on optimising key landing pages to reduce bounce and increase conversion during the loan exploration process.
Marketplace Integrations (ClearScore)
Product Manager, Salary Finance
I led major integrations with marketplace partners including ClearScore, improving discovery and acquisition channels for Salary Finance’s lending products.
Partner Reporting System
Product Manager, Salary Finance
I built a complete reporting pipeline for partner employers, giving them unified visibility into uptake, performance and repayment trends.
Protect Insurance Product Launch
Product Manager, Salary Finance
I delivered the final UX and product work for the launch of Salary Finance’s Protect insurance product, tightening user journeys and ensuring compliance before release.
Banking CX Workshops
Product & CX Consultant, BE Group
I led customer experience workshops for major UK banks, bringing product, design, engineering and compliance teams together to align on where digital experiences were failing and what needed to change. The sessions were designed to turn scattered insights into clear product direction.
Feature Optimisation Delivery for UK Banks
Product & CX Consultant, BE Group
I worked with major UK banks to improve engagement across key digital banking features. The focus was on identifying where customers struggled, removing friction from high-usage tasks and shaping clearer, more intuitive journeys.
HSBC John Lewis Revamp
Product & CX Consultant, BE Group
I led the mobile channel delivery for the John Lewis Partnership Credit Card revamp at HSBC. The project included launching the new app experience, redesigning core user journeys and ensuring full compliance with PSD2 requirements across authentication and payments.
HSBC Multi-Currency Business Wallet
Product & CX Consultant, BE Group
I led the discovery and proposition design for HSBC’s Multi-Currency Business Wallet, a product aimed at helping SMEs manage, hold and move money across multiple currencies with lower friction and clearer visibility. The work covered early research, proposition shaping, feature definition and detailed user flows.
CX Overhaul for Major Banks
Product & CX Consultant, Chillimint
I worked with several major UK banks to review and improve their customer experience across onboarding, servicing and day-to-day digital journeys. The objective was to understand where customers were dropping off, why common tasks created friction, and how banks could simplify their core user flows.
Payment Data Analysis
Product & CX Consultant, Chillimint
I analysed large-scale payment datasets for major financial institutions to uncover patterns in usage, activation, attrition and customer behaviour. The goal was to identify what drove strong engagement, where friction appeared in the lifecycle and which product levers had the highest impact on retention.
Verified by Visa Redesign
Product & CX Consultant, Chillimint
I worked with Visa to redesign the Verified by Visa (VBV 2.0) authentication experience, focusing on reducing friction for customers while keeping full compliance with global security standards. The goal was to rebuild the 3-D Secure flow so it was faster, clearer and more consistent across issuing banks.
Visa Mystery Shopping Programme
Product & CX Consultant, Chillimint
I led the full design and delivery of Visa’s Mystery Shopping Programme, turning it from an initial idea into a scalable, 200-person research operation. The programme became Visa’s first commercial consumer-insight product, used by banks to understand real customer experiences across digital and in-branch journeys.
Visa Proposition & Comms Review
Product & CX Consultant, Chillimint
Visa hired our team to review how their card products were positioned across digital channels. The brief was simple: find out why core features weren’t landing with customers and rebuild the strategy so value was clear at every touchpoint.
Experiment engine for paid & lifecycle
Growth Strategy
Set up a simple framework for testing offers and funnels.
n8n workflow library for a DTC team
Automation & Systems
Mapped recurring workflows across CX, finance, and ops.
Ops control center for a modern e-commerce brand
Product & Operations Partner
Centralized KPIs across marketing, CX, and operations.