Dansu – towel brand growth & automation
Founder / Head of Growth & Ops
- Designed growth systems across paid, lifecycle, and onsite.
- Automated fulfillment, reporting, and inventory checks.
- Built simple operating rhythms so the team could ship weekly.
Work
A selection of projects across product, growth, and automation. Names, numbers, and details are simplified and anonymized where needed, but the shape of the work is real.
Ops control center for a modern e-commerce brand
Product & Operations Partner
- Centralized KPIs across marketing, CX, and operations.
- Gave leadership a single weekly view of performance and risk.
- Reduced time spent in disconnected dashboards and exports.
n8n workflow library for a DTC team
Automation & Systems
- Mapped recurring workflows across CX, finance, and ops.
- Built n8n automations to remove manual, repetitive work.
- Documented flows so non-technical teammates could own changes.
Experiment engine for paid & lifecycle
Growth Strategy
- Set up a simple framework for testing offers and funnels.
- Connected experiments to cohort-level retention and LTV.
- Helped the team prioritize signal over channels and tactics.