Landing Page Conversion Lift

Overview

I worked on optimising key landing pages to reduce bounce and increase conversion during the loan exploration process.

Role

Product Manager, Salary Finance

Highlights

• I worked on optimising key landing pages to reduce bounce and increase conversion during the loan exploration process.
• I simplified content, updated value messaging, removed friction in the early stages of the funnel and clarified key steps such as eligibility checks and repayments. I aligned the structure with user behaviour insights and heatmap data.
• Bounce rate dropped by 22 percent and more users progressed into core product journeys.

What I Delivered

I simplified content, updated value messaging, removed friction in the early stages of the funnel and clarified key steps such as eligibility checks and repayments. I aligned the structure with user behaviour insights and heatmap data.

Impact

Bounce rate dropped by 22 percent and more users progressed into core product journeys.