Multi-Market Launches

Overview

I helped launch Exinity’s platform across the Middle East, Africa and Asia, tailoring onboarding and payment experiences to each market.

Role

Product Lead, Exinity

Highlights

• I helped launch Exinity’s platform across the Middle East, Africa and Asia, tailoring onboarding and payment experiences to each market.
• I defined regional variations, adjusted compliance logic, aligned content to local requirements and coordinated releases across multiple countries. I also tested flows on local networks and devices to catch edge cases early.
• The product launched smoothly across all markets, with region-specific flows improving conversion compared to the global baseline.

What I Delivered

I defined regional variations, adjusted compliance logic, aligned content to local requirements and coordinated releases across multiple countries. I also tested flows on local networks and devices to catch edge cases early.

Impact

The product launched smoothly across all markets, with region-specific flows improving conversion compared to the global baseline.