Product Line Development (Rave, Gym, Running)

Overview

I developed the full Dansu product line across rave, gym and running segments, taking each item from idea through to production-ready specification.

Role

Founder / Head of Growth & Ops, Dansu

Highlights

• I developed the full Dansu product line across rave, gym and running segments, taking each item from idea through to production-ready specification.
• I selected materials, built technical specs, tested GSM and weave patterns, ran prototype cycles, defined sizing, created packaging formats and set pricing models. I coordinated supply chain timelines and built the commercial roadmap for new drops.
• Dansu moved from a single-product start to a structured, multi-line range with clear positioning in multiple verticals.

What I Delivered

I selected materials, built technical specs, tested GSM and weave patterns, ran prototype cycles, defined sizing, created packaging formats and set pricing models. I coordinated supply chain timelines and built the commercial roadmap for new drops.

Impact

Dansu moved from a single-product start to a structured, multi-line range with clear positioning in multiple verticals.