Experiment engine for paid & lifecycle

Overview

Set up a simple framework for testing offers and funnels.

Role

Growth Strategy

Highlights

• Set up a simple framework for testing offers and funnels.
• Connected experiments to cohort-level retention and LTV.
• Helped the team prioritize signal over channels and tactics.

What I Delivered

Connected experiments to cohort-level retention and LTV.

Impact

Helped the team prioritize signal over channels and tactics.