Wearable Towel Systems (IP)

Overview

I created and developed Dansu’s wearable towel concepts: the Bandolier Towel, WristWrap Towel, Pocket Loop Towel and Modular Gym Towel.

Role

Founder / Head of Growth & Ops, Dansu

Highlights

• I created and developed Dansu’s wearable towel concepts: the Bandolier Towel, WristWrap Towel, Pocket Loop Towel and Modular Gym Towel.
• I designed functional prototypes, tested materials, built use-case frameworks for gym, running and festivals, and shaped a modular product language that differentiated Dansu from standard towel brands.
• These products introduced a defensible angle to the brand and opened new categories with higher margin and stronger storytelling potential.

What I Delivered

I designed functional prototypes, tested materials, built use-case frameworks for gym, running and festivals, and shaped a modular product language that differentiated Dansu from standard towel brands.

Impact

These products introduced a defensible angle to the brand and opened new categories with higher margin and stronger storytelling potential.