Wearable Towel Systems (IP)

Overview
I created and developed Dansu’s wearable towel concepts: the Bandolier Towel, WristWrap Towel, Pocket Loop Towel and Modular Gym Towel.
Role
Founder / Head of Growth & Ops, Dansu
Highlights
- I created and developed Dansu’s wearable towel concepts: the Bandolier Towel, WristWrap Towel, Pocket Loop Towel and Modular Gym Towel.
- I designed functional prototypes, tested materials, built use-case frameworks for gym, running and festivals, and shaped a modular product language that differentiated Dansu from standard towel brands.
- These products introduced a defensible angle to the brand and opened new categories with higher margin and stronger storytelling potential.
What I Delivered
I designed functional prototypes, tested materials, built use-case frameworks for gym, running and festivals, and shaped a modular product language that differentiated Dansu from standard towel brands.
Impact
These products introduced a defensible angle to the brand and opened new categories with higher margin and stronger storytelling potential.
