Meta Ads System (Creative + Funnels)

Overview

I ran structured Meta ads with clear TOF, MOF and BOF funnels, optimised creatives and continuous testing.

Role

Founder / Head of Growth & Ops, Dansu

Highlights

• I ran structured Meta ads with clear TOF, MOF and BOF funnels, optimised creatives and continuous testing.
• I launched and iterated on visual concepts, tested dozens of hooks and angles, refined placements, dialled in audiences, and built a clean funnel structure tied to conversion events.
• Across £100k+ in spend, the system delivered consistent revenue, scalable acquisition and predictable ROAS.

What I Delivered

I launched and iterated on visual concepts, tested dozens of hooks and angles, refined placements, dialled in audiences, and built a clean funnel structure tied to conversion events.

Impact

Across £100k+ in spend, the system delivered consistent revenue, scalable acquisition and predictable ROAS.