Reels Discovery Engine (Standalone Product)

Overview

I built a standalone discovery engine that scraped and analysed Instagram Reels to surface high-performing content and creators.

Role

Founder / Builder, Personal projects

Highlights

• I built a standalone discovery engine that scraped and analysed Instagram Reels to surface high-performing content and creators.
• Using RocketAPI, I automated reel scraping, metadata extraction, scoring logic and enrichment. I built dashboards that ranked creators by engagement velocity, virality and consistency.
• The system provided actionable data for creator partnerships and content strategy across multiple projects.

What I Delivered

Using RocketAPI, I automated reel scraping, metadata extraction, scoring logic and enrichment. I built dashboards that ranked creators by engagement velocity, virality and consistency.

Impact

The system provided actionable data for creator partnerships and content strategy across multiple projects.