Shopify Custom Theme & UX Rebuild

Overview

I designed, coded and shipped the entire Dansu storefront using a customised Shopify theme built around speed, clarity and high conversion.

Role

Founder / Head of Growth & Ops, Dansu

Highlights

• I designed, coded and shipped the entire Dansu storefront using a customised Shopify theme built around speed, clarity and high conversion.
• I rebuilt the PDP, collections, navigation, cart logic and mobile layouts. I added custom components, created CRO experiments, optimised load times and designed UI that supported the brand’s visual identity.
• Conversion improved, bounce dropped and the site became the main engine for paid and organic acquisition.

What I Delivered

I rebuilt the PDP, collections, navigation, cart logic and mobile layouts. I added custom components, created CRO experiments, optimised load times and designed UI that supported the brand’s visual identity.

Impact

Conversion improved, bounce dropped and the site became the main engine for paid and organic acquisition.