Early Marketplace Pivot (B2C → B2B)

Overview

After validating the initial B2C model, I led a strategic pivot toward B2B bookings to better match real-world demand.

Role

Founder, Everynite

Highlights

• After validating the initial B2C model, I led a strategic pivot toward B2B bookings to better match real-world demand.
• I analysed booking behaviour, identified stronger traction among venues and businesses, and reshaped the marketplace structure, pricing and UX to focus on professional buyers. I refined onboarding, adjusted availability logic and updated the pitch to partners.
• The pivot improved retention, booking volume and revenue reliability across the platform.

What I Delivered

I analysed booking behaviour, identified stronger traction among venues and businesses, and reshaped the marketplace structure, pricing and UX to focus on professional buyers. I refined onboarding, adjusted availability logic and updated the pitch to partners.

Impact

The pivot improved retention, booking volume and revenue reliability across the platform.