PDP & Checkout Optimisation

Overview

I improved product pages and checkout flows to reduce friction and boost conversion across mobile and desktop.

Role

Product & Growth, Laced

Highlights

• I improved product pages and checkout flows to reduce friction and boost conversion across mobile and desktop.
• I redesigned layout structure, clarified product metadata, simplified decision-making and improved CTAs. In checkout, I reduced cognitive load, improved error states and refined delivery and payment screens.
• Conversion rates increased and users progressed through the funnel with less drop-off.

What I Delivered

I redesigned layout structure, clarified product metadata, simplified decision-making and improved CTAs. In checkout, I reduced cognitive load, improved error states and refined delivery and payment screens.

Impact

Conversion rates increased and users progressed through the funnel with less drop-off.