FX & Local Currency Checkout

Overview

I launched Laced’s EU FX system, enabling buyers across Europe to shop and pay in their local currencies.

Role

Product & Growth, Laced

Highlights

• I launched Laced’s EU FX system, enabling buyers across Europe to shop and pay in their local currencies.
• I worked across payments, pricing, tax and engineering to integrate real-time FX rates into checkout. I redesigned payment screens, clarified conversion and fees, and ensured accuracy across all markets.
• Customers gained a more familiar, friction-free checkout experience, improving international conversion rates.

What I Delivered

I worked across payments, pricing, tax and engineering to integrate real-time FX rates into checkout. I redesigned payment screens, clarified conversion and fees, and ensured accuracy across all markets.

Impact

Customers gained a more familiar, friction-free checkout experience, improving international conversion rates.