FX & Local Currency Checkout

Overview
I launched Laced’s EU FX system, enabling buyers across Europe to shop and pay in their local currencies.
Role
Product & Growth, Laced
Highlights
- I launched Laced’s EU FX system, enabling buyers across Europe to shop and pay in their local currencies.
- I worked across payments, pricing, tax and engineering to integrate real-time FX rates into checkout. I redesigned payment screens, clarified conversion and fees, and ensured accuracy across all markets.
- Customers gained a more familiar, friction-free checkout experience, improving international conversion rates.
What I Delivered
I worked across payments, pricing, tax and engineering to integrate real-time FX rates into checkout. I redesigned payment screens, clarified conversion and fees, and ensured accuracy across all markets.
Impact
Customers gained a more familiar, friction-free checkout experience, improving international conversion rates.
