Brand Refresh Execution

Overview

I delivered the full brand refresh across Laced’s digital experience, turning new brand principles into live product UI within a tight three-month window.

Role

Product & Growth, Laced

Highlights

• I delivered the full brand refresh across Laced’s digital experience, turning new brand principles into live product UI within a tight three-month window.
• I translated the visual identity into component libraries, interaction patterns and page templates. I worked with design, engineering and marketing to ensure consistency across app, web and emails.
• The refreshed brand rolled out smoothly and elevated the premium positioning of the marketplace.

What I Delivered

I translated the visual identity into component libraries, interaction patterns and page templates. I worked with design, engineering and marketing to ensure consistency across app, web and emails.

Impact

The refreshed brand rolled out smoothly and elevated the premium positioning of the marketplace.