DTC Brand Build
Founder / Head of Growth & Ops, Dansu
I built Dansu from scratch as a physical consumer brand with full ownership of product, design, operations, growth and automation.
Alex MageePRODUCT MANAGEMENT · SYSTEMS · GROWTH
ALEX MAGEE
PRODUCT | GROWTH | AUTOMATION
Senior Product Manager with 10 years building, launching, and growing products across fintech, fashion, and retail. I work end to end from strategy and discovery through delivery and growth, turning messy problems into simple systems that keep teams shipping.
- /PRODUCT STRATEGY
- /VISION
- /DISCOVERY
- /AUTOMATION
- /AI & DATA
- /SYSTEMS
- /DELIVERY
PRODUCT · GROWTH · AUTOMATIONBrands, systems, and workflows that actually ship.
About me
I build product, growth, and automation systems that keep teams shipping.
Background
I work across product, growth, and brand building — helping teams ship things that matter and build systems that make shipping easier over time. A lot of my work sits where strategy, execution, and operations overlap, with a strong bias toward automated, data-backed flows.
What I'm good at
- Shipping fast, with clear scopes and feedback loops.
- Building growth systems and funnels that tie back to real business metrics.
- Automating operations with AI and n8n so teams can do deeper work.
- Translating between operators, marketers, and engineers.
Featured work
Full Automation Stack (n8n + Supabase)
Founder / Head of Growth & Ops, Dansu
I automated the entire back office using n8n and Supabase, turning manual work into fully autonomous workflows.
Creator Discovery Engine (RocketAPI)
Founder / Head of Growth & Ops, Dansu
I built a system that scraped and scored Instagram creators to find high-potential partners and high-performing reels.
Unified Pricing System
Product & Growth, Laced
I delivered the end-to-end pricing architecture for Laced, creating a unified system that balanced supply, demand, fees and seller behaviour across the marketplace.
How I work
A practical, systems-first way of shipping product.
How this shows up in the work
I build product and growth systems inside teams — focusing on the loops, automation, and decision-making that keep work moving without adding headcount.
What this looks like in practice
- Product strategy and execution across discovery, delivery, and iteration.
- Growth and experimentation systems that tie directly to business metrics.
- Automation and analytics that reduce operational drag and surface the right signals.
Latest articles
The New Product Stack
Dec 8, 2025 · 7 min read
How Modern Teams Build and Ship at Breakneck Speed Product development has always been a race
The AI Product Manager
Nov 8, 2025 · 6 min read
The Skills That Will Define the Next Decade of Product Product management has never been a fixed discipline
The Modern PM and the New Discovery Process
Oct 8, 2025 · 5 min read
Discovery used to be about research documents, user interviews, surveys, and long cycles of sense making before a team built anything
The Systems and Agents Every Modern PM Should Implement
Sep 8, 2025 · 7 min read
The role of the product manager is shifting faster than at any point in the last twenty years
Contact
Let's talk about what you're building.
Reach out if you're working on product, growth, or automation problems and want to compare notes, share context, or talk through ideas.
Get in touchalex.l.magee@gmail.com